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Every Story Matters
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Diana Marua was born on November 5, 1988, in Migori County, Kenya, into a family marked by early upheaval and long-lasting resilience. Her upbringing was shaped heavily by the divorce of her parents and the dominant presence of her father, Joseph Omach. A staunch advocate for cancer awareness and the founder of the Childhood Cancer Initiative, her father became both a protector and a mentor. Diana’s mother, though part of her earlier life, passed away when Diana was just 21 years old.
The loss of her mother created a void that would go on to influence her deeply emotional relationship with family, trust, and responsibility. Raised in a home where love had to be proven and hard work was not an option but a necessity, Diana quickly learned that she would have to chart her own course if she ever wanted to break away from her circumstances. Her childhood was not gilded, and it left her with a thick skin and a drive to succeed on her own terms.
Before she became a digital sensation and one of Kenya’s most followed public figures, Diana Marua lived a much quieter life grounded in education and professionalism. She pursued a diploma in Information Technology at KCA University, then later completed a second diploma in Marketing and Communication at St. Paul’s University. These qualifications reflect not only her academic capability but also her adaptability—a recurring theme in her life story. Diana ventured into Kenya’s workforce and climbed her way up from data entry jobs to more strategic roles.
She worked as a Data Analyst at KEMRI, gaining insight into the medical field, followed by a role as an HR and Admin Assistant at Neo Marketing Kenya, where she honed her interpersonal and organizational skills. Eventually, she became a Key Account Executive at Bio Foods Limited. Each of these roles, though not glamorous, prepared her for the world of business, branding, and public management. They also instilled in her the financial discipline and confidence that she would later channel into building her personal empire.
Diana’s life took a dramatic shift when she appeared as a video vixen in Bahati’s hit music video “Mapenzi.” What began as professional collaboration quickly evolved into one of the most followed love stories in Kenyan entertainment. Despite facing public criticism over their six-year age gap—with Diana being the older partner—she and Bahati married in 2017 and have since built a strong, blended family. Together, they are parents to three biological children: Heaven, born on Valentine’s Day 2018; Majesty, born in August 2019; and their youngest daughter, Malaika, born in November 2022.
Diana has also taken on the role of mother to Mueni, Bahati’s daughter from a previous relationship, and Morgan, their adopted son. The couple’s domestic life, documented in detail on YouTube and social media, has offered fans a glimpse into their parenting philosophy, challenges, and triumphs. Through miscarriages, online feuds, and professional setbacks, Diana has maintained a united front with Bahati, cementing her reputation as a matriarch with both heart and grit.
In 2021, Diana Marua stunned fans by pivoting to music, launching her career under the stage name “Diana B.” Her debut track, “Hatutaachana,” was met with both curiosity and criticism, but the numbers told a different story—it crossed one million views within days. She followed up with singles like “Mubaba,” “Narudi Soko,” and “My Everything,” each pushing her further into Kenya’s entertainment mainstream. While not universally acclaimed for vocal talent, Diana has used her music as a platform to tell raw, personal stories. More than just songs, her work represents a form of expression that mirrors her unfiltered persona.
Around the same time, her YouTube channel exploded in popularity. Launched in 2019, the channel grew rapidly to over a million subscribers by early 2024, largely fueled by consistent vlogging, family-focused content, and high-profile collaborations. This platform became the centerpiece of her brand, turning daily life into business and turning vulnerability into visibility. Through it, Diana turned clicks into cash and moments into movements, with monthly earnings reported to fall between Ksh. 500,000 and 1 million.
Not content with simply being a music or digital content figure, Diana branched out into entrepreneurship with strategic precision. She launched “For Her Luxury Hair,” a hair extension brand that catered to the fashion-conscious, urban Kenyan woman. It wasn't long before she added “Marua Beauty,” a cosmetic line offering lipsticks, highlighters, and eyeshadows designed for African skin tones.
The success of these ventures established her as more than just a celebrity; she was a businesswoman, leveraging her influence to build tangible, scalable ventures. Additionally, she founded the “Marua Foundation,” a charity arm that supports underprivileged youth and women through scholarships, skills development, and financial literacy. Diana has also served as a brand ambassador for major companies like Safaricom and Nivea, capitalizing on her widespread appeal and trust among young audiences. These partnerships were not mere endorsements but reflections of a carefully managed brand image rooted in authenticity, relatability, and aspirational growth.
No story of Diana Marua would be complete without acknowledging the controversies that have both haunted and humanized her. In 2022, she set the internet ablaze after admitting on her YouTube channel that she had previously dated multiple men at the same time for financial support—a revelation that was both shocking and strangely relatable to many.
Her honesty, while jarring to some, also served as a mirror to societal realities and opened up much-needed conversations about survival, judgment, and the female experience in modern Kenya. She has also been embroiled in social media feuds and faced cyberbullying, yet she rarely retreats. Instead, Diana often claps back with confidence, reinforcing her persona as someone who refuses to be shamed into silence. Her vulnerability, far from diminishing her brand, has become a cornerstone of it. She shows the power of owning your story before others weaponize it against you.
Diana Marua is not done evolving. From a quiet corporate worker to a headline-grabbing personality, her life has been one long act of reinvention. What sets her apart is not just the ability to pivot but the courage to do so in front of millions. Her story is not just one of success but of reclamation—of her voice, her past, and her future. As she continues to grow her digital empire, raise her children, and build businesses, Diana remains a woman defined not by perfection, but by bold decisions and the refusal to be boxed in. She is at once a wife, mother, businesswoman, entertainer, and disruptor—roles she wears without apology and with visible pride.
1 comment
edc001
8mo ago
It is hard not to fall in love with her