The Government of Kenya has signed an agreement with U.S.-based lobbying firm Continental Strategy LLC to provide advocacy and government relations services. The move comes as President William Ruto prepares for his upcoming state visit to the United States, where he will hold high-level talks with President Donald Trump.

Contract Terms and Scope of Work

According to filings under the U.S. Foreign Agents Registration Act (FARA), the firm will assist Kenya through federal lobbying, policy engagement, and dissemination of informational materials. The firm is set to receive a monthly retainer of $175,000 (KSh 22 million), excluding reimbursable expenses such as travel, accommodation, and logistical costs.

The contract includes an automatic renewal clause unless either party opts out with a 30-day notice before the end of the 12-month period. Kenya’s Ministry of Foreign Affairs, represented by Principal Secretary Dr. Korir Sing’oei, will act as the main point of contact for this engagement.

Strategic Timing Ahead of UNGA and Washington Talks

President Ruto’s visit is expected to begin at the United Nations General Assembly (UNGA) in New York before moving to Washington, D.C. for bilateral talks with President Trump. This will be his first official U.S. visit under the Trump administration, and analysts argue that it will be crucial in redefining Kenya’s diplomatic and trade priorities.

Geopolitical Context

The lobbying effort comes just months after Ruto’s high-profile trip to China in April 2025, where he made remarks interpreted as leaning toward Beijing. His U.S. trip and meeting with Trump are expected to balance these perceptions, signaling Kenya’s continued alignment with Western allies.

The Bigger Picture

By contracting a high-powered lobbying firm, Kenya aims to secure favorable trade, security, and diplomatic outcomes during the visit. Observers note that the move underscores Kenya’s determination to project itself as a key U.S. partner in Africa amid shifting global alliances.